Google is the number one search engine on the internet. It controls more than 40% of Internet searches, and with it controls pay per click advertising (pay per click). PPC involves an advertiser to pay the rate for each ad click through (CTR) where the price is set. As their budgets increase, their positions increase, and as their positions increase, they get more traffic. That's why advertisers or advertisers prefer Google because of the level of popularity and the amount of traffic visited by internet enthusiasts.
This has led to more than 140,000 companies choosing to advertise with Google, and they advertise in various ways. The first way is through appearing on a Google search, the second is through appearing on the distributor's website (publisher), and the third is via appearing in the distributor's search results (publisher). When an advertiser appears on a Google search, the question is sometimes asked. Why do they choose to advertise with distributors or publishers as well?
One reason is scalability. Those who initially choose to advertise on search results and who earn ROI (return on investment) will decide at one point that they need to identify other advertising opportunities. With thousands of websites that have the capacity to display their ads, advertisers can gain further exposure very quickly. So the advertisers also choose to cooperate with the publisher because of course there are many publishers who have a quality website with a busy traffic visited. This is certainly the purpose of the advertisers to advertise their products appear on the publisher's website.
Another reason why advertisers choose to advertise on Google's publisher website is because it gets more exposure or more traffic, 60% of Internet users do not use Google, so advertisers can attract a wider audience by choosing to select a distribution channel . Many website users may be looking to buy products like phones, but instead of finding websites that sell such products, they find articles. If the article is on a website containing Adsense then advertisers can definitely use this channel to penetrate their audience. So that later visitors who come to the site will see ads from publishers that basically content in the site is relevant to the ads that appear.
Another reason why advertisers choose adsense is because they trust Google. The company is well known for being a fun ethical company to work while providing free services to millions of people around the world. Advertisers feel that money invested with Google will be safe. Despite the evolution of click-fraud and the inevitable losses to advertisers, they seem to understand that this is a problem that Google wants to stop and hopefully will eventually end. Advertisers are happy that Google acknowledges there is a problem exiting and providing an appropriate refund. Google will continue to grow into a better company and that's why advertisers are happy with what Google offers.
Trust in Google also comes from trust in prices. Prices are set by market forces and therefore advertisers never feel that publishers or Google is too expensive. This means that as long as advertisers can advertise, they will continue to do so, if not at the same rate. The price given by Google will certainly compete with other competitors like Yahoo and others, but certainly because Google has a strong brand brand and certainly a good trust, then the advertisers will cooperate with Google voluntarily. Business is like trust and mutual benefit.
Another advantage gained for advertisers is that they can appear where publishers promote their services. This example can be seen if you are considering publishers discussing the benefits of new IT software. If software retailers appear on websites then it is unavoidable they will be the source of the possibilities from which web surfer will buy the product. If surfers are not interested then you can argue that they will not click on ads. So publishers understand that the content on their site will certainly support a product from advertisers, such as if publishers create content and websites about computers, then aka tone of computer-related ads such as possible products or services offered by the advertisers.
The services provided by Google have created opportunities for businesses of all sizes to advertise. Though the issue of click fraud still struck the service until widely new businesses sought to promote themselves on the web, while established brands chose to interest in their services using the same technique. Of course Google will continue to grow to see the changing times where there must be an improvement in a business relationship. In the end, who will survive and will continue to grow in this digital industry world? And Google will certainly keep trying to be the best.
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